Streeva’s goal with Swiftaid is to make Gift Aid as easy as possible for people. As easy as tapping a few buttons in your banking app!
We’ll continue to push banks to make this happen, but in the meantime, I’d like to share a concept we’re exploring to help build awareness for contactless Gift Aid. Specifically, at the point donations are being made.
It’s important to remember the act of tapping your card as a donor is the most valuable part of a contactless donation, not the 25% added Gift Aid. For this reason, any messaging about Gift Aid should be secondary to the donation, i.e. The act of adding Gift Aid shouldn’t interfere with why Donors tap to donate in the first place!
With this in mind, we’ve created a small graphic to be used in and around contactless donations points, designed to point donors to swiftaid.co.uk where they can boost their donations by 25%…
and here’s how it might look in the wild:
We hope you agree that this little graphic communicates Swiftaid clearly, without getting in the way of higher level messaging.
Let us know your thoughts by replying to this post!
If feedback is positive, we’ll create some simple guidelines and make the artwork available for all to use. We’ll continue to look at more ways to help build awareness for Swiftaid over the coming months and share here!